Communication

This concise volume presents key concepts and entries from the twelve-volume ICA International Encyclopedia of Communication (2008), condensing leading scholarship into a practical and valuable single volume. Based on the definitive twelve-volume IEC, this new concise edition presents key concepts and the most relevant headwords of communication science in an A-Z format in an up-to-date manner Jointly published with the International Communication Association (ICA), the leading academic association of the discipline in the world Represents the best and most up-to-date international research in this dynamic and interdisciplinary field Contributions come from hundreds of authors who represent excellence in their respective fields An affordable volume available in print or online

The 64 A.D. burning of Rome during the reign of Nero . . . Winston Churchill's ill-conceived and disastrous World War I plan to invade Turkey at Gallipoli . . . the Maginot Line, built in France in 1929-34 in a foolhardy effort to prevent the feared German invasion . . . the 1950s thalidomide pharmaceutical disaster that resulted in at least 20,000 babies born with deformities . . . the 1989-91 misappropriation of company funds by publishing executive Robert Maxwell, and the collapse of his financial empire . . . the Enron scandal of 2000 that brought down a yet larger business empire. Chronicled in these pages are stories of corporate chicanery, poor military decisions, engineering disasters, diplomatic blunders, and other appalling, large-scale mistakes that resulted in ruin and misery for countless innocent bystanders.

The most coherent treatment yet of these fields, the Encyclopedia of Media and Communication promises to be the standard reference text for the next generation of media and communication students and scholars.

Available for the first time in paperback, this classic reference surveys the field, covering rhetoric's principles, concepts, applications, practical tools, and major thinkers. Rhetoric is increasingly studied in the context of other disciplines, such as anthropology, linguistics, philosophy, psychology, and pedagogy, because its well-established rules and time-honored methods are useful for developing modern communications and writing skills.

The Encyclopedia of Television, second edtion is the first major reference work to provide description, history, analysis, and information on more than 1100 subjects related to television in its international context. For a full list of entries, contributors, and more, visit the Encyclo pedia of Television, 2nd edition website.